Recent observations suggest that large online fanbase communities, like Stan Twitters, play a role in spreading information through social media. But who joins stan (devoted fan) communities and why? What motivates their continued participation? How are members persuaded to repost the trending hashtags that shape what we hear and know in the world? Finally, how does online participation in reposting of trending hashtags affect offline activism? Through participant observation within the Minecraft YouTuber Stan Twitter and interviews with members exploring these questions, this research will look into the culture and background of a stan community from an ethnographic view. The results will analyze the role of fan-created content, virtually formed bonds and relationships, and the 'subtwt' classification system the fandom uses to group and self-identify based on common interests. It will look at the unique importance of live interaction and engagement between large content creators and their fans on the Twitter platform. Fieldwork and interviews suggest these are some of the main contributors to the high account activity and trending rate seen from Minecraft YouTube Stan Twitter. Topics trended by the fandom were recorded over the span of 31 days and analyzed using Anthropac and Pile Sort to find the frequency of individual trends and categorized thematic groups. These results can be interpreted to explain what types of topics lead to successful trends in the fandom. Combined with accounts with interviews, the research looks at how some of these trends start and how they might impact the spread of information to those outside the fandom on Twitter.
Inside An Online Mega Fanbase: Who’s Responsible For the #Trends That Shape Our World?
Category
Anthropology and Archaeology 2