In today’s fast-paced digital world, companies are constantly striving to capture attention through personalized and generalized forms of advertising. As we dive deeper into the social media era, understanding people’s perspectives on these approaches has never been more crucial. Specifically, I’m interested in studying Americans’ views on the privacy concerns and user experience of personalized advertisements. Prior to this study, I had hypothesized that female respondents would have a higher frequency of encountering personalized advertisements compared to males, and that female respondents would also purchase from personalized ads more often than males. In order to test the hypotheses, I wrote a 16-question survey and used the platform Amazon mturk to collect 228 completed surveys. I then used IBM's SPSS to analyze the results. Interestingly, the results from the survey yielded some unexpected and significant insights. While I expected that females would be presented with more personalized ads than males which was found to support my hypothesis, it was surprising  that my second hypothesis was contradicted by the data showing that males actually purchased statistically more than females at the one percent level of significance. For companies, this finding could implicate a shift in marketing strategies, potentially redirecting their focus towards male consumers in order to maximize profitability.