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  • The Cost of Being Female: A Survey on the Pink Tax

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The Cost of Being Female: A Survey on the Pink Tax

The "pink tax" refers to the price disparity between products and services marketed to females, often for items that are nearly identical to those marketed to males. My research explores public perceptions of this economic phenomenon, specifically testing if male and female responses differ. I hypothesized that females would view the pink tax as unfair, while males would find it fair. I also hypothesized that more females would support laws against the pink tax. To test my hypothesis, I created a 16-question survey and distributed it through Amazon MTURK, where I was able to collect 180 responses which were then analyzed using IBM’s SPSS.  Contrary to my hypothesis, I found that a significant portion of females (47.8%) viewed the pink tax as somewhat fair, with only 9.8% finding it somewhat unfair. Furthermore, 86% of males supported legislative action to make the pink tax illegal, compared to 73.93% of females. A notable 26.1% of females disagreed, compared to just 8.1% of males. These results suggest that many females do not see the pink tax as unjust but still support policy changes to address it. Interestingly, a higher percentage of males favor legislative action, revealing a discrepancy between public perception and actual support for legislative reform. The findings are significant at the 2% and <0.001% levels, respectively, challenging commonly held assumptions about gender-based views on the “pink tax,” therefore advancing research about gender-focused economic studies. 

 

 

Presenter
Marjon Borjian

The Cost of Being Female: A Survey on the Pink Tax

Category

Student Abstract Submission

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