This study explores the continuous cultural impact of Barbie, the iconic doll created by Ruth Handler, and examines her evolution from a simple toy to a global symbol of empowerment and controversy. Barbie's design concept was developed in 1959, driven by Handler’s desire to provide young girls with a relatable and highly driven figure that differed from traditional baby dolls. The paper traces the development of Barbie from her early designs, shaped by societal influences and Handler's vision, to her modern image that reflect the ideas of diversity, inclusivity, and female empowerment. It highlights Barbie’s role in shaping young girls' self-image, her economic significance in the toy industry, and her influence on broader cultural and media trends, including her resurgence following the 2023 Barbie movie. Despite ongoing debates regarding her unrealistic body proportions and the potential impact on body image, Barbie has continuously adapted, promoting creativity and ambition through her vast array of careers and representation. Ultimately, Barbie’s legacy serves as a testament to Ruth Handler’s innovation and the evolving societal ideals of femininity, proving that Barbie has grown as more than just a doll but is now a complex symbol of possibility and progress. This paper examines the multifaceted impact of Barbie by tracing her evolution from the first doll in 1959 to her status as a symbol of empowerment and controversy. It explores Ruth Handler’s vision and the societal influences that shaped Barbie's design and marketing, analyzing how her physical representation reflects and challenges ideals of femininity. Furthermore, this study highlights how Barbie's design has overwhelming influence on the self-image of young girls, her economic impact on the toy industry, and her role in inspiring future media, ultimately positioning her as a complex figure in both play and design.