Adrian Frutiger left a Giant impact on the graphic design industry. Growing up, he learned to challenge a lot of ideas that had already existed, and began to push for a newer, better set of rules for type that revolutionized the typographic landscape forever. Expressed through his upbringings, examples of design like his produced typefaces “Frutiger”,” Univers”, and “Avenir”, and the impression he left of both designers and the common people today.

Keywords:  Univers, Avenir, Frutiger, Adrian, Impact, Ideas, Upbringing