Food insecurity is a significant issue facing many American households. The Supplemental Nutrition Assistance Program (SNAP) provides increased access to food for families in need. Additionally, fruit and vegetable (FV) consumption has been shown to improve health and reduce the risk of chronic disease. However, poor nutrition among children and adults, including low FV intake have contributed to rising rates of obesity in America. It is particularly challenging for low-income households to purchase/eat the recommended amount of FV. Farmers’ markets (FM) offer a wide variety of fresh, local and healthy foods, especially FV, but data show that low-income households are much less likely to shop at FM. The Eau Claire Downtown Farmers’ Market (ECDFM) sponsors a Market Match Program (MMP) incentivizing SNAP households to shop at the ECDFM. This presentation uses administrative transaction data to tell the story and describe trends in both utilization and spending by SNAP shoppers using ECDFM MMP from 2018 – 2024. Our findings show that program utilization increased significantly over the two years during COVID, and then subsequently fell coming out of COVID, with the level of utilization stabilizing at a higher level than pre-COVID.  Our data also reveal the average SNAP shopper visits the market 2.5 to 3 times per season representing 9% to 10% of SNAP Households in Eau Claire County. However, it is also the case, that nearly 70% of SNAP shoppers visit the market only one to two times per season. This presentation flows into an analysis of 2023 - 2024 survey data from SNAP shoppers using the ECDFM MMP (same community partner, same mentors).